The inclusion of bamboo in the Wambamboo range was created as an altruistic statement against the ever increasing amounts of mass-produced consumable items made from non-renewable synthetic materials, namely plastics with a focus on furniture.

In June 2006, a United Nations Environmental Program report estimated that there is an average of 46,000 pieces of plastic debris floating on or near the surface of every square mile of ocean. Whilst a study of illegal dumping hot-spots in Sydney, Newcastle and Wollongong, NSW found that furniture accounted for 42% of illegally dumped rubbish.

Researchers at NASA have discovered that air quality indoors has become worse than outdoors, because plastics used in everyday furniture emit pollutants (benzene, formaldehyde, and trichloroethylene) whose levels are maximal during warm and humid periods. Interestingly, NASA recommends that one of the top ten indoor plants to remove these pollutants is the Bamboo Palm (Chamaedorea Seifritzii).

Moso bamboo (Phyllostachys pubescens) was chosen to address these issues due to its versatility, biodegradability and rapidly renewable growth cycle. It is one of 1500 bamboo species and has been used for centuries in buildings, as a food source and as an ornamental plant. Due to growing global demand for environmentally preferred materials, it now features in textiles, plant-based polymers and a diverse range of carpentry products.